AI Insights · Timothy · July 2022
Top 5 Social Apps Performance in South Africa Q2 2022
In Q2 2022, TikTok, Facebook Lite, Instagram Lite, Status Saver - Video Saver, and X exhibited diverse performance trends in South Africa, showcasing significant variations in downloads, revenue, and active users.
During the second quarter of 2022, the top 5 social apps in South Africa displayed varied performance metrics in terms of downloads, revenue, and active users. According to Sensor Tower data, these apps included TikTok, Facebook Lite, Instagram Lite, Status Saver - Video Saver, and X.
TikTok maintained strong weekly revenue, peaking at around $188K in the last week of March. Weekly downloads fluctuated, starting at approximately 182K and ending at around 120K by the end of June. Active users saw a slight rise, increasing from approximately 4.1M to 4.2M over the quarter.
Facebook Lite experienced modest weekly revenue, peaking at about $11.4K in late April. Downloads showed a downward trend, starting at around 167K and ending at 102K. Active users remained stable, hovering around 16M throughout the quarter.
Instagram Lite generated minimal weekly revenue, with a peak of $203 in late April. Downloads saw an upward trend mid-quarter, peaking at approximately 120K in early June. Active users increased slightly from around 4.5M to 4.5M by the end of June.
Status Saver - Video Saver did not generate any revenue during this period. Weekly downloads remained relatively stable, ranging between 23K and 30K. Active users showed a gradual increase from around 222K to 246K.
X had modest weekly revenue, peaking at approximately $423 in early April. Downloads fluctuated, starting at around 39K and ending at 34K. Active users remained relatively stable, hovering around 2.8M throughout the quarter.
For more detailed insights and data, visit Sensor Tower.
